1. Market Area

A Market Area is defined as the territorial reach of a 50,000 watt TV station or radio broadcast. The FCC allows no more than 50,000 watts of broadcast for electronic media that traditionally has a reach of approximately a 60 to 90 mile radius. Nielsen Media™ defines a market area as a DMA, or Designated Market Area. The Nielsen Ratings™ cover over 210 such DMA’s in America. Ninety percent (90%) of all American businesses advertise in one Market Area.

2. Brand Recognition

Brand Recognition (Branding) is a marketing term used to identify a specific product name or service directly related to the industry served by the brand. Historically, in the Business to Consumer market (B2C), consumer identification is instrumental in building a brand. What brand do you drink? Which brand are you driving? Whose brand are you wearing? Advertising response is all about branding. If you are not branding your name or service, your competitors are stealing your customers.

Here are some typical examples of branded products or services:


3. Toll-Free Telephone Numbers

Toll-free telephone numbers were invented by AT&T in the 1960’s. This permitted a dealership to have their customers to call them at no charge to the caller.

4. Vanity Toll-Free Numbers

Vanity toll-free numbers substitute letters for numbers. Since the mid-1980’s, they have increasingly become a growing part of American advertising. Everyone is familiar with Vanity Numbers, including 1-800-DENTIST, 1-800-COLLECT, and 1-800-FLOWERS. Vanity Numbers became the norm by 1996 when every ad on the Super Bowl advertised a Vanity toll-free number.

5. Vanity Numbers Available

A good Vanity Number is a precious commodity. Car Leads® specializes in Vanity Numbers that have key words and phrases, and are more easily remembered; numbers like 800-YES LOAN and 800-GET CREDIT. Mixed Vanity Numbers (800-593-LOAN) are more readily available, however, they do not provide the same customer retention, nor do they help to create brand identity.

Since most Car Leads® numbers are Shared-Use numbers, your chance of finding the right Vanity Number is excellent. Car Leads® offers a selection of Vanity toll-free numbers that can be made accessible by Area Code, Market Area, State, or in some cases, the entire country.

6. Shared-Use Numbers

In the past, AT&T controlled all the Vanity toll-free numbers. If your dealership did not have a large phone bill, Vanity Numbers were unavailable. The only companies that could acquire good Vanity Numbers were national corporations. It was impossible for a small business to obtain a memorable Vanity Number. This changed in 1993 when the FCC forced AT&T to release millions of Vanity Numbers that they were hoarding.

Through modern telephony, auto dealerships throughout the nation can share a single Vanity Number. This is fortunate for the smaller dealer. Your dealership gets the increased name recognition from your Vanity Number being advertising all over America. New arrivals in your market area, from another city where a like-dealer has advertised your Vanity Number, in many cases call the same Vanity Number, and you get that customer.

7. IVR – Interactive Voice Response

IVR is a push-button, digital-recording technology that allows a dealership to ask the caller a series of questions through an automated system. The caller's answers are recorded without the necessity of the caller having to speak to a live person. This technology saves the caller time and the dealership money.

8. Ad Response

Ad Response is about creating satisfaction as related to a need. While your ad is being read, watched, or listened to, the brand identification is being processed and related to a need or want. By the time the identification process is completed, your call response toll-free Vanity Number has already been delivered.

9. Account Codes

Four digit account codes (your choice) are assigned to every salesperson who receives calls on your Vanity Number. When you review your daily Ad Responses, you can isolate and listen to the calls that each salesperson has received. You can then Target Train individual employees to respond to specific questions that you want answered differently.

10. Target Training

Target Training is the method of focused, fast-track training for all members of your sales staff.

Sales people are often confused by the different ways that a caller phrases their questions. With Record-PRO™, you can select specific calls each day, then Target Train the proper response to questions during each call-review session. This fast-track training process allows your dealership to achieve better results and greater sales.

A Banner is a photograph or an image of your dealership name. The website visitor can see who you are, or the image you want to portray. The choice is up to you. You can show your logo or your dealership. We place your Banner on the website matching your Vanity Number. Your Banner tells your customer that you are the dealership associated with the website product that they came to learn about. When you call them, after receiving their lead, they are familiar with your dealership from having viewed your Car Leads® website.

12. Recorded Voice file

An actual voice recording of the caller's name, address, and employer's name recorded as a voice file that can be retrieved through Lead-PRO™, when using the Loan-PRO Automated Application product.

13. ROI: Return on Investment

ROI is used to compare return on investment where money is gained or lost, as compared to the money invested. In our application, ROI is used as the ratio of the capital return to the cost of per-lead generation.

14. 100% Guarantee

Car Leads® offers a 100% guaranteed response from the use of our Vanity Number program. If you can prove to Car Leads®, after a 90-day trial, that a standard numeric toll-free number receives the same Ad Response results compared to your Car Leads® Vanity Number, we will refund 100% of your monthly service-charge and relieve you of your remaining commitment.