Frequently Asked Questions
- Will a Vanity Number really help my dealership?
- What if a Vanity Number has more than 7 letters?
- What about a partial Vanity Number like 800-236-LOAN?
- How do I know that a Vanity Number increases my ad response?
- What if I want to use more than one Vanity Number in my ads?
- Can a Vanity Number save my dealership money?
- How does a Shared-Use number help my dealership grow?
- We have many dealerships. Can we all share the calls and the internet leads?
- How can I answer the phone after hours?
- What happens when my contract expires? Do I lose my number?
- Will you ever increase my rates?
- Does my Vanity toll-free number work from a cellular phone?
- Can I use my Vanity Number nationally, for my website?
- Will you help me place my ads on TV and Radio?
- How long has Car Leads been in business?
1. Will a Vanity Number really help my dealership?
Yes. Vanity Numbers receive far greater ad responses, and they brand your dealership and associate you with your product. It also increases ROI (Return On Investment) by creating memorable branding that will promote customer referrals and repeat business.
For more complete information please see Vanity-PRO. [ Top ]
2. What if a Vanity Number has more than 7 letters?
A Vanity Number does not have to be limited to 7 digits. Phone companies know that many Vanity Numbers are 8, 9, and 10 digits long (1-800-WACHOVIA). You can use longer words or phrases, and the extra digits will be ignored when they are dialed. [ Top ]
3. What about a partial Vanity Number like 800-236-LOAN?
Tests have been done comparing complete Vanity Numbers (800-YES LOAN) to partial Vanity Numbers (800-937-LOAN). Test results prove that complete Vanity Numbers that show a word or phrase are significantly more memorable! A complete Vanity Number allows enough space to spell out your complete dealership name or product name (Ford, Chevy, Dodge, etc.), further reinforcing brand recognition. [ Top ]
4. How do I know that a Vanity Number increases my ad response?
Studies have proven that Vanity Numbers receive an increase of 20-30% in ad response calls compared to a traditional numeric number.
Most ad responses result from numbers that have easy recall. If a Vanity Number in a radio or TV ad is remembered for 30-60 seconds longer than a plain numeric number, you receive more calls resulting in more sales. Some Vanity Numbers can sit for days in the memory of your listener or viewer, before they decide to take action.
One independent study shows that an advertisement using a Vanity toll-free number yields as even as much as 14 times more phone calls than an advertisement using a toll-free numeric number: (http://www.icbtollfree.com/pressetc/800vanitytrouncenumeric.html). [ Top ]
5. What if I want to use more than one Vanity Number in my ads?
We recommend using the same Vanity number for your Television and Radio advertisement. This is where you will derive the greatest ad response.
We can supply additional toll-free Vanity Numbers for your print ads. This will provide your dealership with greater flexibility in your advertising campaigns and give you the ability to track your ad response cost-per-call. [ Top ]
6. Can a Vanity Number save my dealership money?
Absolutely:
• Vanity-PRO: Every dollar you spend on advertising increases your ROI. All customers developed by your ads cost you money. By increasing your ad response, you significantly lower your customer acquisition cost.
• Track-PRO: Teaches you which ads are the most effective. By eliminating the low-return ads and increasing the high-return ads, you further increase your ROI.
• Record-PRO: Target training results in more sales (ups) and a shorter training time. [ Top ]
7. How does a Shared-Use number help my dealership grow?
A Shared-Use number gives you the benefit of your number being used throughout the nation by you and other auto dealers, which creates a national brand similar to 1-800-DENTIST. When new residents move into your city and start shopping for a reliable car dealer or car loan lender, they call the Vanity Number they used successfully in their prior city. You get the call. [ Top ]
8. We have many dealerships. Can we all share the calls and the internet leads?
Yes. Car Leads® serves many clients with multiple dealerships in the same city, state or multiple states. We have Vanity Numbers and internet lead solutions for every demand. [ Top ]
9. How can I answer the phone after hours?
Loan-PRO receives your after-hours calls in our Automated Loan Application System. When you arrive at work the following day, your lead-notification-link is already in your email box.
Many dealers prefer our Loan-PRO PLUS live-operators, who are professionally trained to handle your auto loan applications for your ad response calls after hours and on weekends. [ Top ]
10. What happens when my contract expires? Do I lose my number?
The Car Leads® customer always has the option of renewing their contract; in many cases you receive a guaranteed no price increase from the start of your Car Leads® Agreement. [ Top ]
11. Will you ever increase my rates?
Your 24-month Car Leads® Agreement includes a guaranteed life-time renewal with no Monthly Service Charge rate increase. [ Top ]
12. Does my Vanity toll-free number work from a cellular phone?
Yes, you receive calls from any type of telephone, including VOIP calls from a computer. [ Top ]
13. Can I use my Vanity Number nationally, for my website?
Car Leads® has an inventory of toll-free Numbers available for national use. [ Top ]
14. Will you help me place my ads on TV and Radio?
Car Leads® has a relationship with one of America’s leading retail advertising companies, Larry John Wright, Inc. who in the past 40 years has produced over $250,000,000 in media advertising and placement. Every dealer receives the lowest media placement rates available, at the Car Leads® volume discount! [ Top ]
15. How long has Car Leads® been in business?
Car Leads® is a division of Corporate Image Marketing, providing toll-free Vanity Numbers, Lead Generation and Tracking ROI solutions to the automotive industry since 1990. [ Top ]