ROI Tracking

Until recently, advertising was a hit and miss game. All advertising agencies touted their ability to make your telephone ring, yet none of them offered proof of their success. The ability to actually calculate the cost-per-client was never a finite science. This has changed.

You can now see your call results in Real Time. This means that instead of waiting until next month to review your phone records, you can login and see your calls up to the last 5 minutes! You can even see the name, address and demographic data of every caller.

You can view your Vanity Number ad responses through an internet access website (Car Leads Control Panel) that shows a variety of charts and graphs. With 10 minutes of training, you are able to calculate the estimated cost to acquire each customer, and evaluate your return on investment (ROI).

You may also receive in your morning email, a summary of the previous day’s calls. From your own email inbox, you see a summary of all the calls, which employee handled the call, each callers name, address and demographic data, you can listen to every call, and you may forward the entire summary report at a click.